Find a partner at pace to help bring to life a new concept from Michael Dapaah called 'We Need To Talk' for an inspiring conversation around black excellence.
THE SOLUTION
We joined forces with Bacardi, shot a few days later and were joined by England legend Rio Ferdinand, chart topping rapper Headie One, host Julie Adenuga, model Eva Apio and Bafta winning comedian Mo Gilligan.
THE RESULT
• Bacardi placement in hero video with 500k + views within the first month
• Social mentions and shares from all talent
• VIP gifting with personalised bottles
