Deliver culturally impactful talent for the brands #MyLoveIsBlack love campaign to own the dating conversation and deepen the brands trust and relevance with specific target communities across the UK.
We called upon Jourdan Dunn, George The Poet, Ms Banks, Vanessa Kingori, Clara Amfo, Leomie Anderson and Lancey Fouxx to star in the brands flaship campaign and amplify their unique stories of black love on social and through PR.
Talent specific PR reached 38.6m unique readers
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We then followed this up with a 5 episode podcast hosted by Irene TTYA talking all things love and dating featuring guests including Leigh-Anne Pinnock with her fiance Andre, Ovie Soko, Ms Banks, David Whiteley, Tanya Compass, Jeremiah Asiamah, Donnie Sunshine and psychotherapist Dawn Estefan. • Podcast exceeded target impressions by 107% and reach by 235% • Podcast PR coverage reaching 28m + unique readers • A podcast with high quality evergreen content that continues to answer the brief
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