THE BRIEF
Bring the spirit of the holidays to London and Westfield through a 4 month collaboration and event.
THE SOLUTION
With smart thinking and knowing the marketplace we were able to secure the superstar Gwen Stefani as Westfield’s “face of” the holiday season in collaboration with her Christmas album.
THE RESULT
• A collaboration that created the most successful campaign the brand had ever released and enabled Gwen’s album to reach #1 in the UK. • 5,000 fans in attendance at the event. • Bringing a music icon to London for the first time in 10 years. • A global PR reach of 72.5m.
