Primark - 50th Birthday Campaign

To help celebrate the brand’s 50th birthday in 2019 through a talent & media partnership.

We teamed up with some of the biggest & best fashion influencers in Europe to help showcase the latest brand range & celebrate the birthday!

• Curated and managed 15 fashion & media influencers across 12 countries delivering assets for digital and POS • Digital reach of over 25 million people with over 1.5 million engaged interactions

When Primark and Lotto joined forces to launch a new collab in Shoreditch we were asked to deliver the soundtrack at the star studded party and we called upon grime legend D Double E to jump on after Capital FM's Roman Kemp.