THE BRIEF
Launch the new Puma Cali shoe with an experience that stands out amongst other influencer/gifting events and drive credible streetwear press.
THE SOLUTION
In 48 hours we turned around a unique partnership with AirBnB to host a co-branded music experience in North London. BBC 1xtra’s Yasmin Evans hosted the evening as 70 guests were treated to intimate performances from Sinead Harnett, Iyamah and Jaz Karis.
THE RESULT
• 100% attendance from key target influencers
• Coverage from Hypebae
• Social reach exceeded 6x KPI
