To launch & raise awareness in the Middle East of the biggest music festival ever created in the region through a ground breaking partnership.
THE SOLUTION
We teamed up with TikTok to develop & create the biggest media partnership the platform has ever created.
THE RESULT
• 700m views of the bespoke #Challenge • Over 90,000 videos created by users for the campaign in 7 days • A sold out festival with over 240,000 attendees. • On the ground activation achieved 15,000 user photos.
