Axe/Lynx Music Presents

Build an own-able series of content for the brand to land credible positioning within the music world and inspire young male consumers to be their best selves.

We came up with a scalable creative concept, working with a different artist every month to produce a unique story and performance which is amplified across their channels as well as the brands. To date, we’ve taken over an abandoned school with Jvck James, returned to Canterbury Cathedral with Dan Caplen, enjoyed afternoon tea with Cuco, went pole vaulting with Cautious Clay and talked about landing yourself in the friend zone with Barney Artist.

We’ve shot with 6 artists which are rolling out now and have signed off the next 5 artists to see us into 2020.