Lady Gaga

THE BRIEF
Make the maximum noise for Westfields Christmas Lights Event against the noise of other UK Christmas moments within a limited budget and very short lead time.
THE SOLUTION
Using our direct relationships and industry knowledge we were able to secure one of the worlds biggest superstars for Westfield within the budget and within 24 hours.
THE RESULT
• 10,000 fans in attendance and a unique performance to 100 winners in a rooftop igloo • PR value of £12.5m including Mail Online, Evening Standard, ITV and BBC evening news.
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ADDITIONAL WORK
We hooked up Gwen Stefani to be the face of Christmas 2017 including a huge atrium show hosted by Fearne Cotton. We shot content with Gwen in LA that appeared all over London on billboards, buses and taxis as well as a digital campaign ahead of her show-stopping performance for fans in Shepherds Bush. Most recently, we are working with James Corden for Westfield's 'Meet The Neighbors' campaign which sees him feature alongside Miss Piggy, Adowa Aboa and Nigella Lawson. Again, we shot in LA and James will host a huge London celebration for the public later this year.
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