To announce the launch of the Westfield brand in Europe following the expansion of the business across 12 countries.
THE SOLUTION
A tour across 10 European cities over 3 weeks in September 2019 with some of the biggest names both globally and locally. Going across marketing, social and live experiences.
THE RESULT
• A roster of talent including John Legend, Rita Ora, Clean Bandit, Aya Nakamura, • 20,000 fans had exclusive performances from their favourite artists. • PR value of £75m+
