Delivered a global livestream concert to launch 6 rebranded centres, along with welcoming audiences back to 15 existing Westfield centres across 10 countries in partnership with a major global artist.
Attachment delivered a global partnership with mega artist Lady Gaga - built around celebrating her new album and iconic classics through 'Love For Sale' - a virtual and IRL concert, shot in Los Angeles. Attachment managed the full talent casting, engagement, contracting, creative collaboration process as well as securing global music publishing rights and clearance across all 21 markets, delivered in partnership with Amplify.
- Global PR reach of in excess of 700M + over 220M social impressions
- Over 600k live streams via platform + Instagram Live @Lady Gaga + 21 Westfield Channels - Performance watched live globally across 21 centres + over 2M YouTube views The project has set the benchmark for how Westfield's future global brand experiences.