Westfield wanted to celebrate its 10th birthday and the opening of the extension to Westfield London’s footprint by bringing together a superstar cast to show Londoners what’s happening across a 9 month collaboration.
Creating an all star cast across different fields across TV, Food, Fashion and entertainment. Attachment brought together James Corden, Adwoa Aboah, Nigella Lawson and Miss Piggy.
• A marketing & endorsement campaign that achieved a 25% increase in footfall across the 9 months period. • 10,000 fans in attendance at an event which included performances from Rita Ora, Liam Payne and Rudimental. • PR value of £40m+