THE BRIEF
Westfield wanted to celebrate its 10th birthday and the opening of the extension to Westfield London’s footprint by bringing together a superstar cast to show Londoners what’s happening across a 9 month collaboration.
THE SOLUTION
Creating an all star cast across different fields across TV, Food, Fashion and entertainment. Attachment brought together James Corden, Adwoa Aboah, Nigella Lawson and Miss Piggy.
THE RESULT
• A marketing & endorsement campaign that achieved a 25% increase in footfall across the 9 months period. • 10,000 fans in attendance at an event which included performances from Rita Ora, Liam Payne and Rudimental. • PR value of £40m+
